Hype, an independent streetwear label, has announced the launch of...

Hype, an independent streetwear label, has announced the launch of its first-ever footwear range in collaboration with Schuh, the British shoe retail chain owned by Genesco. Founded by Liam Green in 2011, when he was just 17, Hype is known as a cult brand aimed at the 18-25 demographic. Hype ...

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