Ifema has announced that this year's Modacalzado+Iberpiel footwear and leathergoods show in Madrid will include a new edition of its IdeasLab area. The IdeasLab allows visitors to participate in demonstrations of the potential of the internet and new technologies to boost their sales. In addition, the IdeasLab-Footwear Awards for Creative Talent, staged by the Spanish Footwear Industries Federation (Fice), will be given out, choosing a winner for point-of-sale design and audiovisual works on the world of footwear. More than 600 brands are expected at Modacalzado+Iberpiel, which is taking place Sept. 11-13. Conferences being offered during the event will address topics such as the importance of quality footwear components and construction and innovation; branding; and trends in commerce, window dressing, and fashion footwear and accessories.