Impactiva, the leading quality assurance and supply chain optimization service, has hired three new senior executives. It has also expanded the territory covered by Paul Frowijn, who will also handle sales in the Netherlands after successfully developing the German market in the last four years. One of the three new executives is Denis Noharet, a former chief executive and chief operating officer for major French retailers, who has been made European sales leader. Mario Mason joins Impactiva as process optimization business development leader after more than 25 years of operational experience in the apparel industry. A 10-year veteran of Impactiva known also as GV, Venketesan Ganapathy, comes back to the company as operations leader after taking a one-year sabbatical.