Implus is adding David Wallace to its international team as director of European sales. He has joined Implus with extensive international sales experience in both the footwear and apparel categories with Adidas, New Balance and Converse. He was going to work in Europe for GBMI but then decided to join Implus, a British shoe care company whose stable of brands includes Sof Sole, Airplus, Sof Comfort and Thom McAn Shoecare. They are sold in more than 40,000 retail locations in more than 65 countries worldwide. Reporting to Matt Carter, Implus’ director of international sales, Wallace is based in Manchester, England.