In its centennial year, Keds is launching the Keds Collective, a group of celebrated industry leaders who are intended to represent the brand's commitment to powerful women, creativity and self-expression. The Keds Collective features a diverse group of inspiring women from the fashion, music, art, and technology sectors, among which are Allison Williams and Ciara. Williams joins the Collective as creative director while Ciara, a Grammy Award winning singer, will collaborate on a signature shoe design. Additional members include Grammy-nominated breakout musical artist Tori Kelly, musician and actress Soko, and model Cailin Russo. During its 100-year existence, the brand has been associated with powerful and iconic women including Audrey Hepburn, Katherine Hepburn, Marilyn Monroe, Jackie O and Yoko Ono. The spring 2016 advertising campaign will feature the faces of the Collective modeling new product offerings next to a series of inspiring messages such as “We'll disarm you with our beauty, brains, and whimsical prints.”