In its latest RepTrak survey of 100 Danish companies, the Reputation Institute ranked Ecco second, behind Lego. This was an improvement of seven slots from last year for the big Danish footwear company. RepTrak, short for reputation-tracking, ranks Denmark's companies by seven criteria: products & services, innovation, workplace, governance, citizenship, leadership and performance. Ecco scored particularly well on consumers' perception of its products and services.

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