In only a few years, annual deliveries of Desigual's colorful footwear line have reached about half a million pairs. Starting with the spring/summer 2016 footwear collection, which is bigger and more mainstream than before, the Spanish fashion company is transferring 80 percent of the shoe production from China to Spain and Portugal, in almost equal shares. Without raising prices, the move will allow Desigual to give customers new possibilities for reorders. The reshoring program coincides with the appointment in June of Mateo Villalonga as the new business development manager for Desigual's footwear. He previously acted as a consultant for the company, after working for 18 years with Camper and two years with Custo Barcelona.