In order to celebrate and promote eco-friendly living, Timberland is sponsoring two sustainable festivals this summer. Mountainfilm takes place in Telluride, Colorado, from May 25-28, and Wanderlust pops up in four cities in North America between June and August: Stratton, Vermont; Copper Mountain, Colorado; Squaw Valley, California; and Whistler, British Columbia. Timberland will use its Fade to Green festival platform, which it launched at the 2012 Sundance Film Festival, to try to effect meaningful change. At Mountainfilm, Timberland is the official footwear sponsor, outfitting filmmakers and other VIPs in Earthkeeper shoes. The company is the Official Greening Partner and sponsor of the hiking program for Wanderlust, a yoga and music festival. It will have pop-up kiosks at all events to educate and encourage the public about eco-friendly practices.