Ingela Larsson has taken over the position of chief executive at Nilson Group, the largest shoe retailing group in Sweden, operating under the Din Sko, Skopunten, Nilson and Jerns banners. Larsson replaces Magnus Tillsten, who left the company in September. Larsson has worked within the company since 1985 in many different roles, first as a controller at Din Sko and most recently as deputy chief executive of Nilson Group. According to Skomagazinet, the development of the group's web presence is first on her agenda. Furthermore, after the success of Feet First, a new retail format in Stockholm with all Nilson store concepts under one roof, a second location is in the works for an opening in 2012.