The Italian Trade Agency is investing €28 million to boost exports to the U.S. Of that total, €8 million is devoted to consumer goods, such as footwear and textiles. The overall figure is 45 percent higher than it was last year. According to Antonino Laspina, the agency’s executive director, the measure aims to provide educational training while boosting visibility and sales for some 300 Italian companies in the fashion industry. Laspina says it will focus on “specific states and demographic sectors” with an affinity for Italian culture, whose image in the U.S. has fallen a bit behind the times. To rectify that perception, the agency is organizing a trade mission to the country.