JB Martin is planning to launch a new chain of stores in France next Fall that will sell shoes and other accessories under the various brand names licensed by the group, including Elle, Kenzo, Paul & Joe, Eden Park and Chevignon. It will trade as Calcea, adopting the new name being given to the French group under its new chief executive, Franck Lucas, who acquired it together with institutional investors one year ago. The various licensed collections are presently sold together with the company’s house brand in its 21 JB Martin stores in France and abroad. These stores will only carry JB Martin products in the future.