Jimmy Choo now has only one creative director, Sandra Choi, following the departure of Simon Holloway, who served as co-creative director with her since November 2011. The U.K.-based footwear and accessories group said that Holloway has left the company to pursue other professional interests. Choi, who is the niece of Jimmy Choo's wife Rebecca, has been with the firm since its foundation, in 1996. Under the new structure, she will oversee brand identity and design for the company collections, including women's shoes, handbags, accessories, and the recently launched men's shoes and licensed collections, which now include fragrance and eyewear. The Choi-Holloway duo was constituted after Tamara Mellon, co-founder of the brand with the designer Jimmy Choo, abruptly left the company in November 2011. The luxury firm had been acquired by Labelux, the Swiss-based group which also owns Bally and Belstaff, in May 2011.