Jimmy Choo plans to continue its expansion in Asia with a new joint venture with Bluebell Far East Group, a marketer of luxury fashion and accessories across the continent. As part of the deal, a new Jimmy Choo flagship will open in The Landmark in Hong Kong this fall, with a surface of about 93 square meters. The new store joins a Jimmy Choo shop in Kowloon and a store at Hong Kong International Airport. The company now has about 50 stores worldwide.