Jimmy Choo posted record revenues of £318 million (€404.7m-$459.8m) in the year to Dec. 31, representing a 7 percent increase over the previous year, driven by consistent growth in Asia. Shoes accounted for 75 percent of sales. Men's shoes, which accounts for 7 percent of the revenues, were the fastest growing category in 2015. Retail revenues rose by 9 percent to £208 million (€264.8m-$300.8m) on a constant currency basis. The company managed to reverse the first-half decline in wholesale revenues, which grew by 1 percent for the year, despite the conversion of three franchise stores in Malaysia and Singapore from wholesale to retail.
The high end footwear brand did not seem to suffer from the slowdown in the Chinese economy. As opposed to other companies, which have been closing stores or postponing expansion in the country, Jimmy Choo said that around half of the 16 stores it opened in 2015 were in China. The company also renovated 15 stores according to its new store concept, and now around 30 percent of the brand's store portfolio showcases the new format. The European business benefited from growth in tourism, offset by the loss of Russian visitors and the impact of recent terrorist events. The U.S. business made “good progress,” in a market distorted by foreign exchange fluctuations.
In 2016 Jimmy Choo plans to carry on the implementation of its omni-channel platform in Europe and the U.S. for the retail and online network. The company also plans to launch 10 to 15 new directly-owned stores worldwide in the course of the year.