Paul Janssen, the former managing director of Hugo Boss's shoes and accessories division who joined Sioux recently as product manager, will be the chief executive of LAG LederAccessories, a former subsidiary of the bankrupt Egana Goldpfeil group that had the license for shoes and leathergoods of the German fashion label Joop!
Square Four Investments, the German equity company that acquired Sioux from Egana Goldpfeil in April of last year, has taken over the Joop! license from LAG. Sioux will take care of the development and manufacture of Joop! shoes and accessories.
While continuing to work for Sioux, Janssen will take over the top post at LAG from Peter Schwarz, who is leaving the company. Janssen has hired Katja Bracht as creative director, formerly with Hugo Boss, S.Oliver, Gerry Weber and Windsor. A creative development center is being set up in Italy for Joop! shoes and accessories as well as for Sioux, whose line has been completely revisited for the fall/winter 2010-11 season, with a hand-made look and lots of details.
Sioux will also take over the license for Daniel Hechter handbags and belts, starting with spring/summer 2011. Another subsidiary of Square Four, Erich Rohde, is already the licensee for the Daniel Hechter shoe collection, whose sales have risen by more than 50 percent after a repositioning of the line under the management of Mirko Ostendorfer. Like Janseen, Ostendorfer worked previously at MSH, the former footwear licensee of Hugo Boss.