The Josef Seibel Group is selling the trademark rights to its Romika brand for all European countries to Deichmann. The spring/summer collection for 2020, which has already been sold and is currently in production, will still be delivered by Josef Seibel.
From the autumn/winter 2020 season, Deichmann will take over the development and sales of the Romika product line. The Romika brand will continue to be part of the Josef Seibel Group's product offer outside Europe. The group also licenses Gerry Weber shoes and owns the Tizian and Westland shoe brands in addition to the Josef Seibel brand.
The Josef Seibel Group has made no statement on the effect of the latest developments on employees and locations. Further information will be announced later.
Deichmann has confirmed the information officially, stating that it has taken over the European trademark rights but not the non-European trademark rights of the Romika brand. The reported goal is to maintain the Romika brand. Deichmann will be offering the first Romika collection in its stores from autumn/winter 2020.
The big German family-owned shoe retailing group has gobbled up several other German shoe brands in the past years, starting with Elefanten in 2005, followed by Gallus, Medicus and, only three years ago, Buffalo.