Joya, the comfort shoe brand from Switzerland, moved 10 percent of its production to Turkey. Joya works together with a local partner in Turkey for the production of small shoe collections, more fashionable designs as well as limited editions. The plan is to increase the production in Turkey to 20-30 percent of the company's complete production in the next 2-3 years. With the new production in Turkey, Joya wants to benefit from shorter delivery times, more flexibility to react to changes in the shoe market and better availability of certain materials, like leather. The rest of the production is still handled in Korea.