Kaia Gerber is the new face of Jimmy Choo, the London-based luxury shoe brand. The 17-year-old model from the U.S., who is Cindy Crawford's daughter, is appearing in the marketing campaign for this year's spring/summer collection, which was photographed by Steven Meisel. It will feature a leather bag, sandals, sneakers and ankle boots. In the campaign, Gerber wears a Jimmy Choo shirt and sweatshirt that were launched in cooperation with Mathias Augustyniak and Michael Amzalag, the creative directors of the M/M Paris design agency. The collection is a limited edition sold exclusively through Jimmy Choo's online store. Gerber has 4.1 million followers on Instagram.