Keds has announced the launch of Ladies First Since 1916, a global brand platform and ad campaign around female empowerment featuring American singer and actress Taylor Swift. The campaign, created in partnership with kirshenbaum bond senecal + partners (kbs+p), showcases the Keds footwear collection for autumn 2015, with messages that are intended to celebrate what it means to be a woman today, such as constant evolution, setting your own path, and not being defined by a specific style. The campaign will have ads featuring Swift with backdrops created by notable female artists and filled with empowering messages.