Kurt Geiger has announced plans to get into the children's footwear market for the first time. According to reports by Drapers, the kids' debut collection is set to launch in autumn/winter 2015. The new junior line will include mini versions of some of Geiger's classics and innovative shoes, which have been redesigned to cover age groups from newborn up to 11-year-old children.
The collection will initially be available at Kurt Geiger flagship stores, at department stores such as Harrods and Selfridges, and at a new Kurt Geiger multi-brand kids' shoe website, whose launch is set for the autumn. In a separate move, Kurt Geiger will be taking over the children's footwear businesses at Harrods and Selfridges this summer.
This will include the launch of a new store concept and the introduction of more than 20 new brands. Kurt Geiger already operates the adults' shoe business of both department stores. Kurt Geiger was acquired by Neil Clifford as part of a management buyout, backed by Sycamore Partners, a U.S. investment firm, in April 2014.