L'Autre Chose, a brand of women's shoes and clothing founded in the Marche region in 1959, has merged with Giannico, a brand of luxury footwear launched in 2013 by Nicolò Beretta, who became the creative director for both brands last year.

Beretta and Giannico have won various awards recently. Forbes named Giannico has one of the top-ten fashion start-ups in March 2016. Later in the same year, Footwear News honored Beretta with the “Vivian Infantino Emerging Talent Award.” His shoes have been sold at 10 Corso Como in Milan and in high-end department stores like Barney's, Printemps, Galeries Lafayette and Rinascente.

The merger followed the acquisition of all the shares not yet owned in L'Autre Chose by the Stator Private Equity Fund, which had already invested in the brand six years ago. The financial terms of the deal have not been disclosed.

The combination is expected to trigger new synergies in production, wholesale distribution and offline and online retailing under the management of a new chief executive, Alice Carli, who was appointed in June 2018. She previously worked as head of marketing and business development in the U.S. and Asia for a major Italian fashion brand, Peuterey.

Reportedly, the firm achieved €15 million in revenues in its last fiscal year, ended on March 30, and sales of its spring/summer 2020 collection indicate a growth of 70 percent.

In September, L'Autre Chose opened a three-level flagship store in Milan's Via Alessandro Manzoni. It runs four other single-brand stores in Milan, Rome, Turin and Bologna, and its collections are sold in around 300 multi-brand stores in Italy and abroad. A year ago the brand launched a new website for B2B and B2C customers and started a project of pop-up corners moving from one department store to another during the pre-Christmas selling season.

L'Autre Chose has expanded its presence in foreign markets thanks to a number of strategic agreements signed with international partners, including La Rinascente, Galeries Lafayette, Printemps, Tsum, Moda.ru, United Arrows, Isetan and Farfetch.