Deckers Brands – the parent company of Ugg, Sanuk, Teva, Hoka One One and Koolaburra – filed a lawsuit in a California federal court against Steven Madden for allegedly acting in “bad faith” to manufacture and sell its own alleged imitation of Ugg’s best-selling Fluff Yeah furry sandal-slipper. Deckers accuses Steve Madden of trade dress infringement, design patent infringement and unfair competition and claims that its Fuzz sandals are “confusingly similar reproductions of the Fluff Yeah Trade Dress, such as to cause a likelihood of confusion as to the source, sponsorship or approval by Deckers of Steve Madden’s products.” In the lawsuit filed on April 21, Ugg’s parent is seeking both injunctive relief to halt what it sees as intellectual property infringement along with monetary damages, including profits from Madden’s “unlawful acts” and the reimbursement of attorney’s fees. Deckers asked that the amount of damages be decided in the trial.

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