Lelli Kelly, the Italian brand of children's shoes, is offering to handle the distribution in the U.S. for other brands in the same segment that don't compete with its line. It is discussing collaboration with two Spanish firms, although its four-year-old U.S. sales subsidiary in Seattle is profitable. Its main line is sold in the U.S. via about 300 stores, Zappos' website and some other virtual stores. Some of its nine sales reps in the U.S. represent Tsukikoshi, a more technical and more expensive Japanese brand of children's shoes owned by Moonstar with which Lelli Kelly has an exclusive distribution contract from last August for the European market, but not for the American one. Like Lelli Kelly, this more sports-oriented and functional line is made in China.