Leonardo Ferragamo, a member of both Salvatore Ferragamo's board of directors and the family that controls the firm, has created a new holding company, called Sawa, to manage part of his personal interests. Sawa is the contraction of the first names of his parents, Salvatore Ferragamo and Wanda Miletti. The company's main asset is a 30-year usufruct over a 16.7 percent stake in Ferragamo Finanziaria, the company that controls 54.3 percent of Salvatore Ferragamo.