Loriblu and Rainbow, the Italian contents company best known for animated productions such as the Winx, have signed a co-marketing partnership for a new animated series, Regal Academy. The series, which is inspired by the most popular fairy tales of all times, is scheduled for broadcasting in Italy in 2016, on the Rai Gulp kids channel. The two Italian companies will hold a series of joint initiatives at trade shows and fashion events all through 2016. The collaboration between the footwear company and Rainbow was launched at the Mipcom trade show in Cannes on Oct. 5-8, where Loriblu exhibited a 2-meter-high open-toe shoe. It was developed for one of Regal Academy's main characters, Rose Cinderella, a young student who is related to Cinderella.

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