Lotto Sport Italia and Stonefly, which share some common ownership, have been studying a possible integration of some of their operations, ranging from the supply chain to the retail network. It seems that the plan could come to fruition in terms of back-office operations during the first half of 2016. It has already started at the retail level, with a new type of concept store sporting shoes by both the Lotto and Stonefly brands in Montebelluna.

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