Luisaviaroma, the famous retailer of original apparel and accessories in the center of Florence, has become a big international online store. Its global sales are expected to reach €160 million this year, only €2.4 million of which are generated by its physical store, first opened in 1930. The rest is all internet-based, with the number of unique visitors up by 30 percent this year to 60 million. The U.S. is its biggest market, followed by Germany, the U.K., Italy and China. Luisaviaroma was a recipient of theMicam Retail Award because of its large offer of Italian shoes.

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