Lurchi and Salamander expand at wholesale and retail

Lurchi, the children's shoe brand of Salamander, won a special prize for outstanding achievement in brand management on March 13, shortly before the GDS fair in Düsseldorf. Reintroduced to the market for the fall/winter 2010-11 season, Lurchi was crowned by the German Marketing Association (DMV) for the “Best Brand Relaunch” ...

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