LVMH and Google have announced the end of a series of lawsuits that began in 2003, when Louis Vuitton first challenged the American company's practice of selling brand names as search words to advertisers. It argued that this system was promoting the sale of counterfeit products over the internet. The two companies said that they will work together to fight against fakes and to improve the digital experience for the customers, but the details of their cooperation agreement have not been communicated. LVMH had announced a similar agreement with eBay in July. In the last five years, it also struck agreements with Yahoo Japan, with Taobao in China and with Rakuten Auction, a Japanese marketplace owned by Priceminister.