LVMH has set up an internal initiative, called the Retail Lab, to help promote the digital transformation of its multiple segments and brands. In September of last year, the group hired Gautier Pigasse, who previously worked for VP Mobile Marketing and 6 in Motion, to set up and manage LVMH's Retail Lab. There has been no public statement from LVMH, but the Retail Lab is reportedly based at the group's headquarters in Paris and is seeking a project manager.