The Berlin Fashion Week, which ran on Jan. 19-21, was said to have been a successful platform for retailers and manufacturers to meet around the new autumn/winter 2016/17 collections. The absence of Bread & Butter gave a boost to the other trade shows in town.
The Premium trade show welcomed a total of 1,000 brands with 1,800 collections at this year's winter edition, and 28 percent of the brands showed there for the first time. The shoe brands exhibiting included Toms, Fly London, Sioux Grashopper, Birkenstock, Ash, Pretty Ballerinas, Superga, Kennel & Schmenger, Ugg and many more.
The fair attracted about 10 percent more visitors as compared to the winter edition of the previous year, with 30 percent of them coming from Germany. Another 5 percent arrived from Austria and Switzerland, 19 percent from Southern Europe, 19 percent from France and the Benelux, 6 percent from Scandinavia, 6 percent from the U.K. and Ireland and 3 percent from Eastern Europe and 12 percent from the rest of the world.
Bright, the leading European trade show for streetwear, sneakers and skateboarding, took place for the first time under the ownership of the Premium Group, which acquired the show last July. Bright was held for the second time at Arena Berlin, the same location where Seek, the young fashion fair of Premium, took place simultaneously.
More than 250 brands presented their new collections on an exhibition space of 2,600 square meters. The move to a new venue and the synergy with Seek helped boost the number of visitors at Bright by 25 percent last summer and once again by 30 percent this winter, with international visitors making up 50 percent of the total attendance.
Bright introduced a new indoor skate area, which hosted various video premieres in a competition sponsored by Element. The show is still organized by Marco Aslim and Thomas Martini, who sold their shares to Premium but continue to work as managing directors of the show. Exhibiting brands included Hub, Converse, Le Coq Sportif, Fila and DC Shoes.
Brands exhibiting at this year's winter edition of Seek were, among others, Dr. Martens, Birkenstock, Element, RVCA, Palladium, Puma Select, Gola Classics, Reebok Classics and Kavat.
There are no visitor figures published for Premium, Seek and Bright. Panorama, the trade show held simultaneously to the other shows, estimated that about 50,000 visitors came to the expo center in Berlin, where it was held this January. Panorama displayed 712 collections on a surface of about 42,500 square meters, 25 percent more than a year ago.
Panorama included for the first time a hall of 3,000 square meters exclusively dedicated to shoes and accessories where brands like Vagabond, Softinos, Yellow Cab, Apple of Eden, BMO Australia, Think!, Bullboxer, Papucei, s.Oliver Shoes and Ara presented their new autumn/winter 2016/17 collections.
The Nova Concept, based on the design of concept stores, was also introduced for the first time at Panorama, featuring shoe brands like Nobrand, Mexicana, Pantofola d'Oro and Ten Points, in addition to several fashion and lifestyle brands. A sneaker lounge was placed in the center of the hall.
On Jan. 22, Panorama launched a virtual version of its trade show. Registered visitors have access to a 360° 3D online experience of the show, which is remaining online for 180 days. The GDS in Düsseldorf is moving in the same direction (see the related news brief).
The next summer edition of the Berlin Fashion Week will take place earlier, running from June 28 to July 1. The major fashion fairs – including Panorama, Premium, Bright, Seek, Show & Order, Green Showroom and the Ethical Fashion Show – have agreed to the new dates.
The new Bread & Butter will take place at Arena Berlin on Sept. 2-4. It will be organized by Zalando and it will target consumers.