Starting from the next spring/summer 2012 season, the sales agencies of Josef Seibel in the U.S., Canada, France, Belgium, Luxembourg, Spain and Britain will distribute the collections of Marc Shoes in addition to their own brands.

The tie-up makes sense because of Seibel's good record and the fact that its two main brands, Josef Seibel and Romika, are not in competition with the more fashionable Marc brand. Owned by Wilhelm Möhlmann, the industry veteran who previously licensed Hugo Boss' footwear, Marc has been experiencing strong growth and demand on the German market. Marc's former export manager, Christian Bahr, left one year ago and his functions were taken over by the company's sales director, Martin Hübner.

The chief executive of Josef Seibel, Andreas Garnier, has denied speculation that the company would have a share in Marc Shoes. The company recently acquired a stake in Leiser, one of the major German shoe retail groups.

Besides the Josef Seibel and Romika brands, the group owns the brands Romikids and Westland. The company manufactures about 6 million pairs of shoes per year at six production sites in Germany, Europe and Vietnam. Marc Shoes outsources the production of about 1 million pairs of shoes per year and works together with specialist retailers worldwide, especially in Germany, Austria, Switzerland, Poland, the Czech Republic, Hungary and Slovakia.