Marcus Meyer has become the new chief executive of Navyboot, taking the place of Philippe Gaydoul who remains as chairman of the Swiss firm. This former manager of Benetton Sportsystem ran Geox in Germany and Switzerland for more than eight years until his departure in 2011. After a brief interlude as a partner in Euro Brand Management, the former distribution company of Luigi Grosso, he managed Highline United Europe, representing Ash and other brands of the Max Oriental Group, for more than year until February 2014.