With consumers demanding more sustainable and equitable products and being increasingly aware of corporate greenwashing, footwear brands must be authentic in marketing sustainable goods. Otherwise their communication strategy may backfire, trend forecasting company WGSN warned during a couple of webinars organized by the Italian trade fair Expo Riva Schuh.
Your membership benefits:
If you aren’t ready to subscribe now, choose the 30 day trial for 1€. To continue reading this article REGISTER NOW.