The global market for children’s footwear is expected to grow by $8.65 billion between 2020 and 2024, representing an average annual increase of almost 4 percent, with the launch of exclusive designer footwear being instrumental in driving the market higher, according to the research and advisory firm Technavio.

In a report on the sector, Technavio notes that the market is fragmented, and that the degree of fragmentation will accelerate during the period. Adidas, Asics, Crocs, Dolce & Gabbana, LVMH, New Balance, Nike, Puma, Skechers, and Wolverine Worldwide are among the major market participants.

The launch of exclusive designer footwear will offer immense growth opportunities, it estimates, advising market vendors to focus more on the fast-growing segments of the market, while maintaining their positions in the slow-growing segments.