How a royal celebrity boosted the sales of Laro’s espadrilles

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Laro, the Spanish footwear manufacturer known for the Macarena brand, saw its revenues rise to a record €9 million in 2021 from €7.2 million in 2020 thanks to the success of its espadrilles, known as alpargatas in Spanish. Last year’s top line is also significantly higher than the €7 million ...

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