In the coming months, with the easing of lockdowns and reopening of economies, companies will be focusing on the relaunch of their businesses. But, they will also be facing a deeper organizational and structural transformation driven by digitalization, a culture of sustainable growth, an increased emphasis on a product’s narrative and greater interaction with final consumers. 

Especially in the Italian footwear sector, companies will need to shift from a family-run to a more structured business model. Therefore, the integration of managerial skills will be key to face the challenges posed by evolving markets and to navigate trends which have been accelerated by the Covid-19 pandemic, a survey from Fondirigenti (the interprofessional fund for managerial training promoted by the Italian industry associations Confindustria and Federmanager) showed. The research, focusing on new trends in the fashion and footwear sector, was presented in a webinar.

According to the latest data from the Italian statistics office Istat, in 2017 the footwear sector had a much lower presence of managers than the average recorded in the Italian manufacturing sector. Executives and middle management made up just 0.5 percent and 1.1 percent of the workforce, respectively. Furthermore, companies with at least 10 employees in the clothing, footwear and leather goods sectors were less inclined to use information and communication technologies than other manufacturing companies.

Companies will increasingly need to equip themselves with managerial skills in order to foster innovation and technological advancement, which will be key for the post-pandemic recovery. This can be done through the use of process and product consultants and professionals to help staff acquire technical and soft skills throughout the company, including marketing, communication, distribution and sales, according to the survey.


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