Marks & Spencer has finalized its £125 million (e179m-$233m) takeover of the Per Una brand, which has become its own exclusive label of clothing, but M&S is dropping the Per Una range of footwear from all of its stores for Fall due to poor sales, following a decision made by Per Una’s management, not by M&S’ executives. Selected M&S stores have been selling off the last of the sub-brand’s Spring footwear stock, but there will be no new footwear deliveries. The Per Una brand was created by George Davies, who made his name when he launched his “George” line of inexpensive clothing the ASDA supermarket chain, which has just overtaken M&S as the number one retail chain in Britain. Per Una made £250 million (e360m-$470m) in turnover in 2003, after being created from nothing in 2001. Davies, who joined M&S in February 2001 to help boost its ailing sales, will remain Per Una’s managing director for at least two years. M&S launched its bid for Per Una last July after a takeover attempt by Philip Green, the entrepreneurial retail millionaire.