Matteo and Massimo Sinigaglia, who have successfully developed Replay's footwear line over the years, have decided in the end to acquire only 51 percent of Fashion Box, the company that owns the Replay brand. The original plan was to buy a 60 percent stake along with Wolfgang Friedrichs, Replay's country manager in Germany, but he has finally decided not to participate in the takeover. Friedrichs will continue to run the German operation, with a financial stake in it. Replay had a stable net profit of €2.5 million last year, in spite of a 10 percent decline in consolidated sales to €272 million. As the new chief executive, Matteo Sinigaglia and his team have decided to expand the brand's presence in the Far East, an area that he knows well through his previous involvement in Sugi International, and to launch new lines of products including more accessories and new lines of premium men's trousers and women's knitwear. New Replay stores will be opened in Hanoi and Hong Kong after recent openings in Miami and Singapore. A new eco-friendly store concept has been successfully launched in Florence and Milan. Marketing investments will grow from between 5 and 6 percent of sales to 7 percent. There will be no major change on the footwear side.