McKinsey has issued a report on sustainability for purchasing officials in the fashion industry, entitled “Fashion's New Must-have: Sustainable Sourcing at Scale.” The report, which is the fifth in the series since 2011, highlights that social and environmental sustainability has grown as a major priority for apparel companies, and not just because it is a fashionable subject. The majority of survey respondents said that they expect to transition to a much more sustainable model by 2025, showing that it is considered as a long-term transformation. Respondents pointed to a series of necessary actions, including a wider use of sustainable materials, increased transparency and improved ecological footprint, among others, even though for most apparel companies, this will mean a dramatic shift from current practices. McKinsey's survey reflects the answers of 64 sourcing executives responsible for a combined sourcing value of more than $100 billion. These respondents cover the full spectrum of the market, from sportswear companies to vertical apparel retailers and hybrid wholesalers. The survey's findings were complemented with proprietary analyses of sustainable apparel offerings, powered by Edited, as well as street interviews with young consumers in four European cities and background interviews with industry experts and sourcing executives.