Mellow Yellow, the brand of shoes and handbags controlled by the French Eram group, is diversifying into apparel as part of its development of a total-look strategy. It will launch a line of 120 women's garments, color-coordinated with the brand's shoes, for the next autumn/winter season. It will be sold mainly online because the 15 Mellow Yellow stores currently in operation don't have the space for it, but the salespeople at these stores will be able to place orders for the customers on their tablets. Meanwhile, Mellow Yellow has signed up new franchisees in Qatar and Iran for new store openings in Doha and Teheran.