Mephisto is going to open four new own stores in Italy to add to the six it already has. It has been successful there, both in its stores and in multi-brand outlets. The French brand’s new stores, which will be in Verona, Trieste, Bologna and Palermo, will be franchises run by shoe retailers knowledgeable about the brand’s offerings. One executive has been quoted as saying that the company’s Italian sales were €14 million, with 300,000 pairs sold between January and mid-October. He said that orders for Spring/Summer were about 10 percent higher than last year.