Michel Guth has left Wolverine Worldwide, where he has been acting lately as the manager of its Heritage division in France, to join Rocket Dog Brands International in the position of European export manager, based in France. He worked previously at Sony, Fila, New Balance and Timberland. Rocket Dog has also brought in a previous PR manager who was working for the brand, Alison Lawton, appointing her to the newly-created position of European marketing manager. She is expected to work at Rocket Dog's London office like Jon Lawton, who has been appointed European e-commerce manager. He has worked for the brand for seven year and helped launch its first European virtual store in 2010.