Mike Jensen has been made president of Reef, the beach lifestyle brand recently divested by VF Corp. He was most recently the general manager and brand manager of DC Shoes at Boardriders. He previously worked for Asics, Spy and Converse. Jensen will report directly to Gregg Ribatt, the new chief executive of the Rockport Company. Like Rockport, Reef is now a property of Charlesbank Capital Partners.