Minelli, one of the biggest shoe retail chains of the Vivarte group, has announced the recruitment for the coming autumn/winter selling season of its first testimonial, Georgia May Jagger, the 22-year-old fashion model who is known as the daughter of the singer Mick Jagger and Jerry Hall. The sponsorship is meant to convey an image of rock-inspired glamour to Minelli in view of a more fashion-oriented positioning chosen for this medium-priced French banner, which is also reflected in a new store concept inaugurated last spring. Minelli counts 230 stores in France, 140 of which are directly owned by Vivarte. It is also expanding in other countries, where it presently counts a total of 80 franchises.

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