Naot has decided that Theresia Muck, the German shoe brand that it bought in 2007, should stop its production at its German factory at Bruchweiler-Bärenbach for competitive reasons, and outsource it instead to other European countries. The measure will entail the dismissal of 26 employees. Naot, which is the largest Israeli producer, will continue to employ around 75 people in Germany for development and sales of the Naot and Theresia M. brands. Separately, the company announced that it would stop representing Sanita in Germany, where the Danish brand of clogs is going to adopt a direct sales model for the trade.
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