All New Balance articles
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ArticleLevi’s to exit the footwear business
Levi Strauss & Co, which is known for its Levi’s brand, has decided to wind down its footwear business as it streamlines its organization to bolster efficiency and profitability thanks to the Project Fuel initiative launched in January. “And after a strategic review of our categories, we have taken the ...
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News briefs
New Balance launches a resale program
New Balance has initiated a new resale program, allowing customers to browse and purchase pre-owned goods from the brand online. Dubbed “Reconsidered,” the program aims to enable customers to trade in their gently worn shoes via mail or in-store drop-offs in exchange for a voucher to use toward their next ...
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News briefs
New Balance starts construction of new factory in New England
New Balance has begun construction of a 9,500-square meter factory in Londonderry, New Hampshire. It is the first factory in the state and the sixth footwear manufacturing facility in the U.S.. The investment totals $70 million, will create more than 150 jobs and is expected to be operational by 2025. ...
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News briefs
Skechers ready to “completely vindicate itself” against Nike lawsuit
Skechers has issued a response to the patent suit filed against it by Nike in a California-based federal court on Nov. 6, saying it will “vigorously defend” itself. Nike is suing Skechers for allegedly violating its Flyknit patents. Flyknit is a lightweight yarn woven into a one-piece shoe upper. A ...
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ArticleWolverine sells Hush Puppies IP in China, Hong Kong, Macau, divests U.S. leather business
Wolverine World Wide announced additional steps in the ongoing streamlining of its brand portfolio, including the sale of Hush Puppies intellectual property in China, Hong Kong and Macau, and the sale of its U.S. Wolverine Leathers business. The portfolio transformation is expected to help the company become more efficient, direct ...
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News briefs
New Balance files lawsuit against Golden Goose for allegedly copying its Dad sneakers
New Balance has filed a lawsuit against luxury Italian label Golden Goose, claiming that the brand copied New Balance’s signature Dad sneakers, notably its Model 990 line. The lawsuit was filed on Aug. 18 in the US District Court for the District of Massachusetts. According to the complaint, Golden Goose’s ...
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News briefs
Russia’s former New Balance distributor launches a new chain
Jamilco, the former Russian distributor of New Balance, announced the launch of the multi-brand footwear retail chain Trendzone. Initially, the company will open 32 stores at sites formerly run under the New Balance banner. The company has already opened an online store, trendzone.ru, to which users are automatically redirected from ...
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ArticleYue Yuen to invest $276m in Indian plant
Yue Yuen has entered into a memorandum of understanding with the government of the Indian state of Tamil Nadu to invest 23 billion rupees ($276 million) to build a manufacturing plant. Under the agreement, the regional government will provide infrastructure support to the project including power, water supply, telecommunication facilities ...
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News briefs
Global children’s footwear market seen up annual 4% to 2024
The global market for children’s footwear is expected to grow by $8.65 billion between 2020 and 2024, representing an average annual increase of almost 4 percent, with the launch of exclusive designer footwear being instrumental in driving the market higher, according to the research and advisory firm Technavio. In a ...
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News briefs
New Balance settles lawsuit against Nautica
The trademark-infringement lawsuit that New Balance filed in Massachusetts in August 2019 against Authentic Brands Group over use of the letter “N” on footwear and apparel by the brand Nautica has been settled. All claims against Nautica have been dismissed without prejudice, and each party will be covering its own ...
