Schuhe.de, the fast-growing German internet platform for shoe retailers run by the ANWR Group, has signed a cooperation agreement with Amazon. Retailers affiliated with schuhe.de will be able to offer their product lines through Amazon. ANWR recently signed similar agreements with Zalando, eBay and Spartoo, the French online shoe retailer that has agreed to take over the French André chain of shoe shops.
Under the new agreement, retail members of ANWR will be able to offer their shoes online more widely. Those that are already represented on Amazon's marketplace will receive additional services such as client support and centralized settlements. Like other retailers affiliated with schuhe.de, they will get an overview of the processing of their orders.
The ANWR group plans to invite its retailers to an information event on online retail platforms in the near future.
Like ANWR's schuhe.de portal, the more independent schuhe24 online shoe retailing portal has closed a new partnership deal, this time with the Klingel Group, a German online fashion retailer, based in Pforzheim, which generates annual sales of about € 1.0 billion and has about 2,800 employees.
Schuhe24 was created four years ago by Dominik Benner, a German shoe retailer who was formerly a member of ANWR's supervisory board. It started with 70 retail partners, and it now offers 100,000 shoe models online, from about 700 participating retailers. Schuhe24, which has 25 employees, relocated last year from Hofheim to Wiesbaden. It expects to process sales of €50 million this year through its platform.