New directions for Lumberjack
The Italian casual footwear brand is being repositioned following the appointment earlier this year of a new chief executive, Andrea Vecchiato. The new image of Lumberjack is less outdoor-focused than before. Making a clearer distinction from the more expensive Timberland brand, it revolves around the notion of “urban nature” to ...
Already a Shoe Intelligence subscriber? Sign in here.
Limited Time Offer!
Subscribe today with 50% off your first year. Cancel at anytime
- Insights you won’t find anywhere else about footwear brands and retailers and the footwear market
- Highly trusted business information you can rely on to make important decisions
- Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry
To continue reading this article Register Now. For corporate membership and enquiries see our corporate membership page.