New directions for Lumberjack
The Italian casual footwear brand is being repositioned following the appointment earlier this year of a new chief executive, Andrea Vecchiato. The new image of Lumberjack is less outdoor-focused than before. Making a clearer distinction from the more expensive Timberland brand, it revolves around the notion of “urban nature” to ...
REGISTER a free Account today to continue reading this article.
SIGN-IN if you are already a subscriber of Shoe Intelligence.
Subscribe today for just €8,36 a week
Your membership benefits:
- Unlimited access to shoeintelligence.com - all insight, analysis and statistics 24h/day available online
- Our executive edition of Shoe Intelligence (Digital Edition) - the must-read for all decision-makers in the industry
- Weekly E-mail Briefing from the Chief Editor with the lastest analysis and most important industry developments
- Case studies and best practices on business challenges
- Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry
- Unlimited access to shoeintelligence.com - all insight, analysis and statistics 24h/day available online
- Powerful search and access to over 16,500 articles and analyses in the archive
- Personal library to save articles and track your key content
If you aren’t ready to subscribe now, choose the 30 day trial for 1€. To continue reading this article REGISTER NOW.