Deckers Brands will have a new to manager for its European business. Sergio Azzolari, a former top executive of Fornarina's parent company, will join the parent company of Ugg Australia and other brands next Feb. 2 as senior vice president for Europe, the Middle East and Africa. He will take the place left vacant by the departure of Steve Murray, after a major reorganization of functions within the region.
As previously reported, Murray is going to be the new chief executive of Dr. Martens from the start of 2015, but he has already left Deckers' European office in the U.K. In the past few months, various executives have taken on responsibility for specific brands throughout the EMEA region. For example, Rob van der Vis is now managing director for Teva's operations across the region, based at a new office in Amsterdam.
Azzolari comes from Luxottica, the big Italian eyewear group that owns Ray-Ban, Oakley, Sunglass Hut and other brands at wholesale and retail, which he joined at the beginning of 2010 as group operations director in charge of retail for luxury and sun eyewear. He moved to Luxottica's U.S. subsidiary in Cincinnati in January to act as senior vice president of product and planning.
The Italian executive started his career as area manager at Benetton Group in 1993. Five years later, he joined Artsana for a five-year stint as international sales and marketing manager of the Italian baby-care group, which owns Chicco, Prenatal and other brands. Azzolari landed at Fornari Spa in 2003 and served there in the position of commercial director until 2006, moving subsequently to Asia to act as chief executive of Fornari Asia Pacific for the subsequent two years.
Azzolari will report to Dave Powers, who was promoted to the position of president of omni-channel at the beginning of this year.